level 12
詹欧乐
楼主

奇瑞全新打造的高端品牌EXEED上海办公室即将迁往位于青浦区盈港东路的国家会展中心。迁址工程目前已经列入公司的议事日程,目前已处于前期的招投标和工程设计阶段,办公室的施工、装修将在进博会结束后紧锣密鼓地开始,预计将于2019年6月前后迁入位于国展中心的新址。Approved by the Company Management Board, it has been decided that EXEED Shanghai Office will be relocated to the National Exhibition & Convention Centre (NECC) located in East Yinggang Road of Qingpu District. The relocation has been listed on the company agenda. It is in the early stage of bidding and engineering design. The construction and decoration of the office will begin after the CIIE. It is expected that our office will move to the new site of the NECC around June 2019.
据悉奇瑞EXEED品牌已经成立为单独运营的事业部,EXEED品牌的成立将助力奇瑞再创辉煌,并与吉利领克(LYNK & CO)、长城WEY一起并驾齐驱,助力中国自主高端品牌。奇瑞从2014年开始就着手打造全新平台,为此花重金组建全新上海技术中心,打造全新M3X平台打造,采用了名为“Life in motion”的全新设计语言。经过几年的不懈努力,奇瑞确实也不负众望,首款车型EXEED TX即将于2019年上市,中文名称为“先道”,新车将会搭载奇瑞与百度合作开发的最新车联网“雄狮”系统,搭载全新自主研发的1.6T发动机。

国家会展中心依托国家商务部的平台力量,是世界进入中国市场的第一站,也是中国走向世界的新起点,更是EXEED乃至奇瑞品牌推广的绝佳舞台。新址不但地理位置基础交通优越,有利于人才聚集和品牌的打造,国展中心本身的建筑机具特色,属于上海市标志性建筑,也将与EXEED品牌“智能、高端、活力”的定位相得益彰。此次办公室迁址将成为EXEED事业部和品牌发展的重要基石,为打造EXEED这一引领中国自主的高端品牌添砖加瓦!Relying on the platform of State Ministry of Business, the NECC is the first stop that external world arrives in China and also the gate for China to enter the world. It is also an extraordinary stage for branding promotion of EXEED as well as Chery. The new site not only is convenient in location and transportation, but is able to attract talents and build up our brand as well. The NECC, landmark building of Shanghai, will also complement the positioning of EXEED Brand “Intelligent, Upscale and Vigorous”. The relocation will become an important cornerstone of the development of EXEED Business Unit and its brand and contribute to buildup of the domestic leading brand of EXEED。
