As Merkle has grown and evolved, sharing and protecting our ecosystem across distances that span the planet has become more challenging. And more important. That’s what this document is designed to do. To lend context and insight into what we believe, and explain why we do what we do. This isn’t a handbook. It’s a guide which will evolve as our company evolves. It’s a blueprint for behavior by every one of our people. Every day. Because that’s how we’ll protect and sustain our culture and our company. And our future.Put another way, the following beliefs and principles form a promise – to each other, to our clients, to ourselves – that we will do what we say we will do.