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The campaign, titled “Know More Than You Probably Should,” features Astros infielder Jose Altuve and Rockets guard Jeremy Lin and began airing Tuesday in Houston, Beaumont, San Antonio, Austin, Tyler-Longview, Corpus Christi, Harlingen and the Rio Grande Valley and Shreveport and Lafayette, La.
That geographic footprint indicates the network’s plans to expand the Rockets’ presence outside the team’s relatively narrow corridor on its former network, Fox Sports Houston.
“Our goal is to push the teams as far as they can go,” said Matt Hutchings, CSN Houston’s president and general manager. “We’re going to push the Rockets into every outer market that we possibly can.”
Under Major League Baseball’s territorial restrictions, the Astros and Rangers share the five-state region of Texas, Oklahoma, Arkansas, Louisiana and New Mexico. NBA rules, by contrast, establish a 75-mile radius as each team’s home market, plus another 75-mile radius outside that area as a secondary market, providing that the secondary area does not infringe on another team’s primary market.
In past years, Fox Sports Net, which through last season distributed Rockets, Spurs and Mavericks games and will continue showing the latter two teams, established the Mavericks as the primary NBA team in East Texas markets and the Spurs as the primary team in Corpus Christi and the Valley, and only a handful of Rockets games appeared on those areas.
Comcast, however, will try to win carriage deals across the five-state area to air Astros games and will show a full schedule of Rockets games in every market that it can do so, including Corpus Christi and the Valley.
Hutchings said CSN Houston has signed several carriage deals but would not elaborate. The channel will be available, of course, on Comcast’s cable system in Houston.
“We’re in good conversations with everybody and continue to work on getting our deals done,” he said.
Meanwhile, work continues on the company’s office and studio complex in the Houston Pavilions, and rehearsals began this week for the studio news and talk programs that will air when the network premieres. No talent hires have been announced, but Rockets TV announcers Bill Worrell, Clyde Drexler and Matt Bullard are expected to return for the 2012-13 season.
CSN Houston’s weekday schedule will include a sports talk show from 5 to 6, a newscast at 6 p.m., a pregame show at 6:30 p.m. Rockets or Astros games, when scheduled, at 7 p.m., a 10 p.m. postgame show and newscasts at 10:30 p.m. and midnight.
Hutchings said the network also may simulcast one or more radio talk shows, as the ESPN networks do with ESPN Radio shows, during late morning or early afternoon hours.
The network also will air at least a dozen live college football games, including two each featuring Rice and the University of Houston and games featuring Prairie View A&M and Texas Southern University, and seven high school football games, beginning with A&M Consolidated at The Woodlands on Oct. 4.
It also will broadcast teams from the San Antoino, Dallas-Fort Worth and Central Texas areas in an effort to encourage carriage deals in those regions.CSN Houston is owned by the Astros and Rockets, which together own about 77 percent of the network, and by the NBC Sports Group.