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【钱多人傻】Radeon HD 3000改名升级仅限中俄OEM市场 驱动之家[原创] 作者:上方文Q 编辑:上方文Q 2008-07-18 17:40:25 1062 人阅读 [投递]我们之前曾为您报道,AMD准备将中低端RV630/RV610Radeon HD 3000系列显卡改名升级为Radeon HD 4000系列,以满足OEM厂商的需要,而最新消息称,这一行为并不会在全球普遍展开,而是基本局限在中国和俄罗斯地区。随着新一轮的消费旺季即将到来,OEM厂商迫切需要新卖点来吸引消费者,而真正的RV730/RV710 Radeon HD 4000系列中低端显卡要到本季度末(九月份)才能大量供应,于是就有了这么一出,所以消费者在近期购买品牌机的时候一定要认清显卡规格了,如果看到 Radeon HD 4250之类的还请谨慎选择。欧美OEM厂商一般对这种改名行为兴趣不大,不过如果他们愿意,AMD也不会阻拦。NVIDIA G92芯片就曾衍生出众多型号,而且GeForce 9系列中有不少都是上代产品改名而来的。虽然此举受到了不少批评,但买账的依然很多,对销量提升的帮助很明显。NVIDIA将GeForce 8800 GS等产品直接改头换面作为GeForce 9系列显卡销售的事件曾经引起了用户群体中的不少争议。但如果Fudzilla消息属实的话,AMD也要实施类似的新瓶装旧酒策略。据称由于RV710和RV730等原定的Radeon HD 4000系列主流和低端核心延期,为了满足OEM厂商的需求,AMD/ATI准备将旧款Radeon HD 3000系列产品简单更换新名称后销售。预计AMD近期将向OEM厂商提供一款新BIOS,可将现有的Radeon HD 3450/3650甚至3850直接刷新为Radeon HD 4xx0型号,目前还不清楚新型号的具体数字。从用户的角度来看,这样的情况肯定会产生一定程度的混淆。但AMD也是不得已而为之,由于RV710/RV730迟迟无法推出,OEM厂商面临着圣诞购物季前无法顺利发布新型号产品的压力。当然,这种更名新产品主要限于低端型号,比如Radeon HD 4250可能就是一款旧型号的新名字,而Radeon HD 4450应该才是真正的RV710核心。
【末日挣扎】Ruiz Out, Meyer In At AMD ByDamon Poeter, ChannelWeb5:50 PM EDT Thu. Jul. 17, 2008Hector Ruiz is out as chief executive at Advanced Micro Devices (NYSE:AMD) as the struggling chipmaker on Thursday reported its seventh consecutive quarter in the redto the tune of a $1.19 billion loss in the second quarter of this year.Dirk Meyer, Sunnyvale, Calif.-based AMD's president and chief operatingofficer, has been elected by AMD's board to replace Ruiz as CEO,according to the company.Ruiz joined Sunnyvale, Calif.-based AMD as president and COO inJanuary 2000 following a 22-year career with Motorola, where he hadbeen president of the company's Semiconductor Products Sector. Ruizwill stay on in a director's capacity at AMD, he said on Thursday's Q2earnings call, where the news was announced at about 2pm PT.AMD's second quarter was described as "a tough one" by AMDchief financial officer Robert Rivet. Over $1 billion in lossesincluded an $880 billion writedown to the company's consumerelectronics business, reported last Friday by AMD. The company hasdecided to divest its Handheld and DTV product businesses, which represented $920 million in losses over the just concluded quarter.Meyer, like Ruiz, has an engineering background. He was co-architect ofthe Alpha 21064 and 21264 microprocessors at Digital Equipment Corp.,where he worked for nearly a decade before joining AMD in 1995. He ledengineering for the Athlonmicroprocessor at AMD and in April 1999 was named VP of engineering. Hebecame a group vice president and GM of AMD's microprocessor businessin 2001 and the following year was named an executive officer.Asked if there would be strategic changes at AMD with hispromotion, Meyer stressed his respect for Ruiz and the collegial natureof their partnership in running the company, but added that, "Lookingforward, there will certainly be some changes."
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