In the output below, we can see that the predictor variables of South and North are significant because both of their p-values are 0.000. However, the p-value for East (0.092) is greater than the common alpha level of 0.05, which indicates that it is not statistically significant.


Typically, you use the coefficient p-values to determine which terms to keep in the regression model. In the model above, we should consider removing East.