level 12
Apps and downs
Whether Uber remains a big part of the transport network in future, and whether it retains surge pricing, depends in part on how well local governments manage the transport system as a whole. In districts or cities where travellers have appealing alternatives, in the form of good public transport or private competitors to Uber, users will be more sensitive to price. Surge pricing will therefore not generate a big financial windfall for Uber (or its drivers). But where public transport is thin on the ground, or where Uber has little private competition, it is a different story. In other words, surge pricing is really only as painful as local officials allow it to be.
谁主沉浮
未来优步能否继续在交通网络中发挥重要作用,它是否会保留高峰期定价,一定程度上取决于当地政府对交通系统的整体管理水平。在某些地区或城市,乘客若有其他具有吸引力的出行选择,如良好的公共交通或私营的优步竞争者,用户对价格便会更为敏感。如此一来,高峰期定价并不会让优步(或优步司机们)大发横财。但在地面公共交通不发达,或几乎没有私营力量可与优步竞争的地方,情况就不一样了。换言之,高峰期定价让人头痛的程度,实际上完全取决于当地的官员们是否有所作为。
2016年06月18日 04点06分
