level 14
'X Factor' chiefs are planning three-hour long shows.
Bosses of the ITV1 talent series want to maximise profits and think extending the first few opening episodes will be the ideal way, because it will please both fans and advertisers.
An insider told the Daily Mirror newspaper: "The feeling is that the audience can't get enough of the show and extending the programmes again seems the natural step. The idea is simple. More 'X Factor' will mean more viewers, more advertising space, more telephone votes, and ultimately, more revenue.
"The final details are still being ironed out but there will definitely be more 'X Factor' on screen this year than there has ever been seen before. There are going to be longer shows and, hopefully, more of them."
2011年08月02日 12点08分
