level 12
朱三为皮奴十二年
楼主
Beach House got off the ground around the same time George Clooney sold Casamigos for a cool $700 million, Rihanna launched Fenty Beauty and grew it into a nearly $3 billion business, and Ryan Reynolds invested in Mint Mobile ahead of its $1.35 billion sale. These companies added to the growing pile of evidence that the right celebrity could help supercharge the right business. Jennifer Aniston had done it in 2007, when she signed on to become the face of Smartwater in what her agent, Todd Shemarya, says was one of the first equity cash deals of the modern endorsement age.
“I knew they were very close to a sale,” Shemarya says. “And I knew that someone like Jennifer could help them sell faster, so she was worth the equity.” His bet turned out to be correct. Smartwater owner Glaceau sold to Coca Cola for $4.1 billion in 2007 in a deal that, based on conservative estimates, likely netted Aniston tens of millions. She’s since launched vegan hair-care line LolaVie, partnered with fitness company Pvolve, and become chief creative officer of supplement brand Vital Proteins.
也就是说2007年可口可乐收购聪明水的时候,聪明水之前就已经给了詹妮弗安妮斯顿股权+代言费。股权最后帮她赚了几千万美金,这是保守估计,按照2.5%算,则轻松过1亿美金。
2007年福布斯错误估计这笔钱只有1000万美金,差了几倍到10倍之间。
天了噜,那这么说十多年代言+投资,其实你詹轻松赚1.5亿美金咯。因为哪怕按照1.5%算 也要过6500万美金 ,而当时这家公司给名人的股权基本都在2%-5%之间,很可能数字更高。
你詹闷声发大财。
2026年09月16日 18点09分
1
“I knew they were very close to a sale,” Shemarya says. “And I knew that someone like Jennifer could help them sell faster, so she was worth the equity.” His bet turned out to be correct. Smartwater owner Glaceau sold to Coca Cola for $4.1 billion in 2007 in a deal that, based on conservative estimates, likely netted Aniston tens of millions. She’s since launched vegan hair-care line LolaVie, partnered with fitness company Pvolve, and become chief creative officer of supplement brand Vital Proteins.
也就是说2007年可口可乐收购聪明水的时候,聪明水之前就已经给了詹妮弗安妮斯顿股权+代言费。股权最后帮她赚了几千万美金,这是保守估计,按照2.5%算,则轻松过1亿美金。
2007年福布斯错误估计这笔钱只有1000万美金,差了几倍到10倍之间。
天了噜,那这么说十多年代言+投资,其实你詹轻松赚1.5亿美金咯。因为哪怕按照1.5%算 也要过6500万美金 ,而当时这家公司给名人的股权基本都在2%-5%之间,很可能数字更高。
你詹闷声发大财。