去巴黎不度假 去巴黎不度假
关注数: 1 粉丝数: 12 发帖数: 743 关注贴吧数: 4
【★Jen心Jen意★】现如今杂志销售靠什么?靠詹妮弗安妮斯顿 转一下论坛 的一则新闻 哈哈 What Does It Take to Sell Magazines These Days? Count on Cover Subjects Like Jennifer Aniston to Push Pubs; Paris Hilton Is So 2005 by Nat Ives Published: July 12, 2010 NEW YORK (AdAge.com) -- When Vanity Fair Editor in Chief Graydon Carter put Paris Hilton on the cover in 2005, a smart aleck accused him of using the heiress like "newsstand crack." Times have changed. According to a new analysis of various traits on 11,161 magazine covers between May 2006 and this April, Paris Hilton has become a cover "don't." Issues with the starlet on the cover attracted smaller-than-average audiences for the magazines in question more often than they attracted above-average crowds, according to the analysis by GfK MRI, which looked for traits with statistically significant correlations to audience swings either 15% above or below average. Any given issue with the cover trait in question might have attracted a below-average audience, an average audience or an above-average audience, but GfK identified traits that on the whole proved more likely to either hurt or help. Audience figures encompass not just copies sold at newsstands but all readers, including subscribers, people who read friends' or relatives' copies, and readers who pick up a copy in a waiting room or other public place. Some public figures still have juice, such as Jennifer Aniston, George W. Bush and Barack Obama, according to the GfK MRI research. But Ms. Hilton and former MTV reality star Lauren Conrad aren't drawing readers. Broader cover traits matter too: The economy, beach bodies, and "best of" treatments all help magazines draw bigger audiences than usual. But "green" coverage, negative emotions and -- perhaps surprisingly -- celebrity scandal are more likely to hurt than help. The findings only suggest trends, not immutable results, said Anne Marie Kelly, senior VP for marketing and strategic planning at MRI Starch, which plans to make the data available to its clients soon. "We're not saying that no celebrity scandals drive readership," she said. "I think it depends on who the celebrity is. They're not all Tiger Woods." http://tieba.baidu.com/mo/q/checkurl?url=http%3A%2F%2Fadage.com%2Fmediaworks%2Farticle%3Farticle_id%3D144865&urlrefer=7a66b681e5d136d530c5827abec29425      里面有段视频 GFK对11,161种杂志封面从2006年5月至今年4月的调查结果显示 用明星做封面的杂志销售,低于平均水平的状况要比高于平均水平的出现的概率要高得多。只有一些公众人物仍有能力吸引读者,比如詹妮弗安妮斯顿,乔治布什,巴拉克奥巴马。 对销售有助的封面: 评论:You still can't get enough of Jennifer Aniston
【★Jen心Jen意★】驳斥脑残记者发文指责JEN环保说一套做一套       大家可能有在搜索JEN的相关新闻时发现有一篇文章最近在网络上流传,其中记者借住最近环境保护问题备受关注,提到了很多明星都是在环境保护问题上“说一套做一套”即一方面表示应该保护环境一方面又做着破坏环境的事情。细心的人将会发现,该作者明显脑子有坑,因为他在提到安妮斯顿的环境保护问题时居然写下了如下这样一段浅薄而荒唐至极的话:“女星詹妮弗·安妮斯顿在记者面前经常说要节约用水,保护地球上的水资源,可是她自己却有这么个爱好,在刷牙的时候要冲澡。而且有一次在欧洲进行宣传活动,为了弄自己的头发,她特意让一位理发师从美国赶到欧洲,仅仅是为自己整理一下头发而已。”      稍微注意过JEN的新闻的人都知道,在2007年,JEN曾经积极地参加了很多明星都参与的环境保护图书的宣传,并在书中提到了自己的环境保护秘诀,在那次的采访中JEN就曾表示自己在每天洗澡的时候都会利用这个机会来刷牙,以便节省用水,而她每次洗澡仅用时三分钟。结果她本来是为了环境保护的举动居然被这位脑残记者攻击为“浪费”。另一个问题是该文作者提到JEN的发型师坐飞机从美国飞到欧洲为她打理形象的事情。该作者直斥这是一种破坏环境的行为。那么我们都知道坐飞机是每年很多工作繁忙的人经常做的事情,因为他们要从各个国家飞来飞去,而JEN和这位发型师那次的行程明显是为了工作,何来故意破坏环境之说?更重要的一点是作者明明知道发型师CHRIS是跟着JEN一起飞往欧洲的,却故意模棱两可,引出歧义让人误以为是JEN在自己到达了欧洲之后强行要求发型师从美国赶到欧洲为她打理发型,这是相当令人作呕的行为。      
1 下一页