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European oil majors
From Mars to Venus
Royal Dutch Shell and Total flirt with the idea of becoming utilities
欧洲石油巨头
从火星到金星
荷兰皇家壳牌和道达尔想要成为公用事业公司
IN AMERICA Big Oil remembers BP’s attempt to go “Beyond Petroleum” in the 2000s as a toe-curling embarrassment. In Europe it is seen as being ahead of its time. Once again the oil industry is experimenting with cross-dressing. Statoil, a Norwegian oil firm, is abandoning a name given to it almost 50 years ago to become the wispier Equinor. The firm formerly known as Dong, for Danish Oil and Natural Gas, is now Ørsted, a big wind firm named after the founder of electromagnetism. 在美国石油巨头们的记忆中，英国石油公司（BP）在本世纪初那“不仅贡献石油”（Beyond Petroleum）的尝试是一次彻头彻尾的尴尬经历。欧洲人则认为这家公司超前了。现在，石油行业又一次尝试变装跨界。挪威国家石油公司把自己用了差不多半个世纪的名字Statoil换成了更纤柔的Equinor。丹麦石油和天然气公司（Dong，全称Danish Oil and Natural Gas）现在变身大型风能公司Ørsted，以电磁学创始人奥斯特的名字命名。
2018年05月11日 05点05分
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From Mars to Venus
Royal Dutch Shell and Total flirt with the idea of becoming utilities
欧洲石油巨头
从火星到金星
荷兰皇家壳牌和道达尔想要成为公用事业公司
IN AMERICA Big Oil remembers BP’s attempt to go “Beyond Petroleum” in the 2000s as a toe-curling embarrassment. In Europe it is seen as being ahead of its time. Once again the oil industry is experimenting with cross-dressing. Statoil, a Norwegian oil firm, is abandoning a name given to it almost 50 years ago to become the wispier Equinor. The firm formerly known as Dong, for Danish Oil and Natural Gas, is now Ørsted, a big wind firm named after the founder of electromagnetism. 在美国石油巨头们的记忆中，英国石油公司（BP）在本世纪初那“不仅贡献石油”（Beyond Petroleum）的尝试是一次彻头彻尾的尴尬经历。欧洲人则认为这家公司超前了。现在，石油行业又一次尝试变装跨界。挪威国家石油公司把自己用了差不多半个世纪的名字Statoil换成了更纤柔的Equinor。丹麦石油和天然气公司（Dong，全称Danish Oil and Natural Gas）现在变身大型风能公司Ørsted，以电磁学创始人奥斯特的名字命名。