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太糊了，图片
2017年10月19日 12点10分
level 11
level 11
Since the rights to the novel were sold about four years ago, the tale — about a god and goddess fated to kill each other and who fall in love in the afterlife — has been spun off into a franchise that includes a video game, a coming movie and a hit (热门的) television series that has become the first drama in China to pass 20 billion views online.
“IP” — intellectual property (智力产权), or original copyrighted material that can be bought and adapted for other formats — is one of the hottest buzzwords in China. As the country’s fast-growing film, television and video game industries vie for audiences, entertainment companies in search of quality homegrown content are snapping up IPs left and right.
2017年10月20日 01点10分
12
“IP” — intellectual property (智力产权), or original copyrighted material that can be bought and adapted for other formats — is one of the hottest buzzwords in China. As the country’s fast-growing film, television and video game industries vie for audiences, entertainment companies in search of quality homegrown content are snapping up IPs left and right.
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To find good ones, executives turn to the usual sources: books, existing films and comics. But increasingly, they are mining a once-secluded corner of the internet that has become a booming billion-dollar business: a flourishing online literary world that bypasses (绕过；避开) ink and paper entirely to grab readers by their smartphones, with subjects like tomb raiding (盗墓) , science fiction, fantasy, romance and martial arts.
“Online literature in China is full of good story lines and IPs,” said Jiang Chenzhou, 30, the author of “The Journey of Flower,” who is better known to online readers by her web name, Fresh Guoguo. “On the internet, you have space for creativity. There is more room for expression, fewer restrictions and less pressure.
2017年10月20日 01点10分
13
“Online literature in China is full of good story lines and IPs,” said Jiang Chenzhou, 30, the author of “The Journey of Flower,” who is better known to online readers by her web name, Fresh Guoguo. “On the internet, you have space for creativity. There is more room for expression, fewer restrictions and less pressure.
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“When I finished the novel in 2009, the market for content was just starting to heat up. Two years later, producers began reaching out, asking what I thought about adapting the story. Now everyone is talking about IPs.”
To entertainment executives, online-literature websites, some with libraries of hundreds of thousands of titles, offer a trove of market-tested characters and plots incubated in a relatively censor-free environment.
2017年10月20日 01点10分
14
To entertainment executives, online-literature websites, some with libraries of hundreds of thousands of titles, offer a trove of market-tested characters and plots incubated in a relatively censor-free environment.
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“The whole entertainment industry is still fairly conservative,” said Chen Ming, head of products at Shanda Games and a former editor at Qidian, one of the largest online-literature sites. “Creating your own original fantasy content is not a sure bet. But the market has already shown that adapting popular IPs from online literature can make a lot of money.”
Ma Zhongjun, chief executive of Ciwen Media, which produced last year’s television adaptation of “The Journey of Flower,” summed up the business logic: “You are spending money to buy safety. Americans are the best at this. That’s why they keep making sequels.”
2017年10月20日 01点10分
15
Ma Zhongjun, chief executive of Ciwen Media, which produced last year’s television adaptation of “The Journey of Flower,” summed up the business logic: “You are spending money to buy safety. Americans are the best at this. That’s why they keep making sequels.”
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