Football finance expert Dr Daniel Plumley of Sheffield Hallam University speaking to Shields Gazette:
“That (Mike Ashley) asking price (of around £400m) is arguably over the odds.
“Current brand value, based on factors such as league standing, revenue potential, fan base and global exposure, has Newcastle valued at around £190-200million.
“This is almost double that, so I would argue it is a high asking price.
“It’s probably also linked to what Mike Ashley has injected in with regards to his own funds and trying to recoup some of that which is fair enough, but based on market brand values it might be tough to achieve that figure.
“I’m speculating slightly here, but (NUFC hasn’t been sold) probably due to some of the negative press surrounding Ashley and the current structure of the club plus the high asking price.
“Another issue is league stability. When the club dropped into the Championship the brand value would have reduced somewhat.
“It’s now back up because of Premier League status but the club need to stay there to keep the value high and maximise revenue from TV rights and commercial opportunities.
“Any potential buyer or investor must be prepared to build incrementally and look at longer term strategic decisions in the current market. That said, there are still good potential growth opportunities for clubs particularly in the overseas market.”

机翻一下，将就看：
足球金融专家谢菲尔德哈勒姆大学的Daniel Plumley博士对“盾”公报说：
“（麦克阿什利）要价（约4亿英镑）的价格可能超过了赔率。
“目前的品牌价值，基于联盟的地位，收入潜力，粉丝基础和全球曝光等因素，纽卡斯尔的价值约在1.9~2亿英镑。
“这几乎是双倍，所以我认为这是一个高要价。
“这也可能与迈克·阿什利（Ashley Ashley）注意到自己的资金有关，并试图收回一些公平的资金，但是根据市场品牌价值，实现这个数字可能很难。
“我在这里略微猜测，但是（NUFC尚未出售）可能是由于Ashley的一些负面新闻以及俱乐部目前的结构以及高要价。
“另一个问题是联赛稳定。当俱乐部进入锦标赛时，品牌价值会有所下降。
“现在由于英超联赛的状态而备份，但俱乐部需要留在那里保持高价值，并从电视权利和商业机会中获得最大的收入。
“任何潜在的买方或投资者都必须准备逐步建立并考察当前市场的长期战略决策。也就是说，特别是在海外市场上，俱乐部潜力仍然很大。

2亿我觉得可以了，只是胖子不肯卖而已

喜鹊3到3.5肯定值。

其实确实差不多这个价，首先升班马这个必须承认，再者我们球队真的没一个球星，都是平民球员居多

近几十年的底蕴和所在城市规模还算不错，非布莱顿之流可比，有资本稍微溢点价

一个内马尔吗

3个亿可以，再往上估计就有点困难了