Adele’s 25 (XL/Columbia) has arrived on Spotify for users in Australia and New Zealand (where it’s 6/24 as this is posted), and will be available to stream for the rest of the world when the clock strikes midnight in each time zone. It’s seven months since 25 was released on 11/20 on CD and as a digital download only.
25’s arrival on streaming services wasn’t unexpected—its predecessor, 21, followed the same pattern in 2011. 25’s three singles, “Hello,” “When We Were Young” and “Send My Love (To Your New Lover)” have all been available to stream upon release. The move occurs just before Adele headlines Glastonbury festival in the U.K., on Saturday (6/25); the performance will be televised via the BBC.
The full album was held back as part of Adele and team’s release strategy, which turned out to be an incredibly smart move—25 has since shifted nearly 20m sales worldwide and remained at #1 in the U.K. for 12 weeks. In the U.S., the LP spent 10 non-consecutive weeks at #1 on the SPS chart, 11 non-consecutive weeks in sales.
Which begs the question, how will the blockbuster album's newly increased availability affect the charts this coming week? Stay tuned.

多待几周前十就好了

A full seven months since its retail release on Nov. 20, Adele's 25 is finally headed to Spotify.
A full seven months since its retail release on Nov. 20, Adele's 25 is finally headed to streaming services. Reps for Spotify, Apple Music, Amazon Prime and Tidal all confirmed that the singer's record-breaking third album will be available for streaming at midnight tonight (June 23).

The move is the first time that the full album will be available for streaming across any platform; to date, just the singles "Hello," "Send My Love (To Your New Lover)" and "When We Were Young" have been available on Spotify, Apple Music and Tidal. Her previous two albums, 2011's 21 and 2008's 19, are available for streaming now, though 21 was also withheld from streaming services upon its initial release.
The decision is an about-face for the famously streaming-shy Adele, who called streaming music "a bit disposable" in a December 2015 TIME cover story. “I know that streaming music is the future, but it’s not the only way to consume music,” she continued in the interview. “I can’t pledge allegiance to something that I don’t know how I feel about yet.”

Now, it seems, she may have come to a decision. Of course, barring her album from streaming hasn't stopped her fans from hearing it; against all industry trends, 25 broke the single-week sales record upon its release, selling 3.38 million albums in the U.S., according to Nielsen Music. That shattered the previous record, set by *NSYNC's No Strings Attached in 2000, which sold 2.42 million copies in its first week.
Whether this could fuel another rise up the charts for 25 remains to be seen. To date, the album has spent 10 non-consecutive weeks atop the Billboard 200.
Update (1:04 p.m.): This post has been updated to include Amazon Prime and Tidal, which will also have 25 available for streaming at midnight.

惹

打脸了。。说好不上流媒啊

能大致翻译一下么？

终于上了啊，现在这种流媒一统的时代，没法呀

因为Glastonbury 音乐节～为了让大家都听过表演的曲目，所以放上串流。加上销售已经差不多了 要在排行榜上往前 串流是必须的