Adele Poised To Break A Billion-View Record
Sorry, Psy, but your winning streak is over

Even before this milestone, Adele’s “Hello” had brought YouTube to its knees with a record-breaking 27.7 million views in its first 24 hours back an October, hitting 100 million views within just five days. Since then, the hype for “Hello” has leveled out and remained fairly steady, adding just under 10 million views per day throughout most of December and January.

As of Monday, Jan. 18, Adele will have officially outpaced South Korean pop sensation Psy, who came out of the woodwork in 2012 with the (in)famous hit “Gangnam Style”, then the fastest music video to reach one billion views. Adele and Psy have gone toe-to-toe for several records on YouTube; Psy’s follow-up music video, “Gentleman,” is the only one to have reached 100 million views faster than “Hello.”

But Psy’s second major video peaked early. It may have outrun “Hello” to 100 million views, but Adele’s streak to a billion has blown the previous titleholder and founding member of the billion view club out of the water. Not only has Adele met Psy’s original record, she did it in half the time.
In the time before Adele’s upset, only 14 artists had reached a billion views, taking anywhere between six months and five years to do so. Even Taylor Swift, the only two–time billion-view titleholder, took more than twice as long to reach the finish line with her best effort. Adele’s “Hello” has broken the billion-view threshold more than seven times faster than the average YouTube sensation.

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