Adele's Army: How the Singer's Female Fans Catapulted Her to Sell More Than 4 Million Albums
贵黛的娘子军让她火速售出超过400万张专辑
According to a Nielsen study, 62 percent of Adele fans are women, compared with 59 percent for Beyoncé and 54 percent for Taylor Swift.
根据尼尔森的调查 62%的贵黛粉丝是女性 比例高过其他当红女歌手
According to Nielsen, most female Adele fans are 25 to 44, with children.
而这其中 大部分的女性粉丝 年纪在25-44岁之间 有小孩

基佬占的比例估计也不小

How did Adele sell more than 4 million albums in two weeks? By captivating and energizing a "diaper-changing, lunch-packing" female audience that most artists and labels typically ignore
贵黛如何在两周内售出超400万专辑呢 来自于迷人而活力充沛的换纸尿裤 做午餐的 通常被大部分艺人和公司忽视的女性粉丝
As Adele continues to obliterate modern sales records, we need to look outside the music business to find parallels for her dominance.
To whom should we compare her? Barry Bonds hitting 73 home runs, 12 more than the previous record? Squash star Jahangir Khan, who won 555 matches in a row?

The out-of-the-gate pace of 25, Adele's third album, has established her as a singer of almost freakish popularity. In her first week, Adele sold 3.38 million copies, according to Nielsen Music, a 40 percent increase from the previous debut sales record of 'N Sync's 2000 album No Strings Attached. (That was the year total album sales for the industry peaked. Adjusted for the constant deflation in CD sales since then, Billboard calculates that her 3.38 million copies sold equal 12.1 million in 2000.) 25 is also the first album to sell a million copies in consecutive weeks. "No one saw this coming," says Nielsen analyst Dave Bakula. "The highest forecast was a million short of what she sold."

For everyone who hopes Adelemania presents a case study on how to end the record business' 15-year slump, the questions are: How did she do it, and can we do it too?
She broke these records the same way Barack Obama and Bill Clinton won two terms as president: with support from women. According to a Nielsen study, 62 percent of Adele fans are women, compared with 59 percent for Beyoncé and 54 percent for Taylor Swift.

"Adele's music is very feminine," says Meredith Rollins, editor-in-chief of Redbook, a mainstream-leaning women's magazine. "It's passionate, and there's a bit of relatable rage, as well as heightened emotional content -- like a Shonda Rhimes show, there are no dull moments. Adele is beautiful, not teeny-tiny, and talks about her failings. It comes at a perfect moment when women are sick of seeing people who seem perfect or unattainable."
According to Nielsen, most female Adele fans are 25 to 44, with children. And because Adele's base is slightly older and significantly more female-skewed, her decision to withhold 25 from streaming sites (which skew male) wasn't much of a factor, says Bakula. "Only a small percentage of people buy a record if they can't find it streaming -- generally, they move on to something else. She's an outlier of outliers because she brings in people who are not regular music buyers. Maybe they haven't bought a record since Adele's 21," which has sold 11.3 million copies in the United States.

Adele's fans have "moved into the executive function of life -- you change diapers and pack lunches," Bailey continues. "As a mom, you become a functionary, as opposed to a visionary. Thus, you're nostalgic for what could've been. And Adele sings like a middle-aged woman -- her lyrics are the soul of nostalgia."
"Lyrics are important to my listeners," says Heidi O'Brien, who programs The Blend, SiriusXM's "bright pop hits" station, where Adele is a core artist. "They want to hear songs they can relate to. Her lyrics reflect my feelings if they were put to song."

When mothers discuss Adele, the words "authentic" and "relatable" come up frequently, as do her voice, sense of humor, unfiltered honesty and contentment at being plus size, as well as the dignified way she has kept her 3-year-old son away from paparazzi, while also saying her schedule is now "built around my kid."

Ellen DeGeneres spoofed the "Hello" video on Oct. 28.Michael Rozman
"She's a good role model for my daughters," says Anastasia Weis, 48, a mother of three in Louisville, Ky., "because she has been successful without antics or wearing weird outfits. She seems like one of my friends from carpool, a normal person who happens to be incredibly successful."
Many moms express a distaste for current female celebrities -- especially, but not only, Kim Kardashian. "Rihanna's fun but not someone I can relate with," says Jen Rabulan-Bertram, 39, a New Jersey mother of two who bought 25 at Target. ("I had no idea where to even buy a CD anymore!") "We can feel the pain Adele feels. Her songs are cathartic."

男粉丝也还是给力的呀，可不要忽视了

奶奶辛苦了

25岁的老奶奶辛苦了

没错我是小孩儿呢

作为一名直男粉是不是珍惜物种