【TNABO】搞出一个大新闻:苹果明年将投身电视电影制作
北美票房榜吧
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lupy198011 楼主
http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/
Apple Eyes Move Into Original Programming (EXCLUSIVE)
August 31, 2015 | 04:18PM PT
Andrew Wallenstein
Co-Editor-in-Chief @awallenstein
2015年09月01日 18点09分 1
level 12
有钱任性系列
2015年09月01日 18点09分 2
大快所有人心的大好事[阴险]
2015年09月01日 18点09分
level 14
lupy198011 楼主
The prospect of Apple going Hollywood has been bandied about for at least as long as the decade that has passed since Steve Jobs joined hands with the studios to make TV shows and movies available on iTunes. Given the often fractious relationship between the media and technology sectors, there’s often been curiosity as to why Apple doesn’t just build its own content capabilities, if not acquire a studio outright.
Such a move would have huge implications in the content world, potentially setting up a showdown with other streaming juggernauts including Netflix, Amazon and Hulu. Apple’s entry would sharpen a double-edged sword those companies are already swinging at Hollywood: a powerful new competitor that could steer eyeballs away from the traditional pay-TV world but also possibly a new buyer for content from existing studios.
苹果之前做内容的历史。
这一步对其他网络平台和内容制造商的影响。
2015年09月01日 18点09分 6
level 14
lupy198011 楼主
For Apple itself, getting into original programming would be significant, but not necessarily earth-shattering. While financing its own exclusive content would be an interesting strategic shift that could better arm Apple in its global war against other tech giants like Amazon, Google and Facebook to be the ecosystem where users spend the most time, the hundreds of millions — perhaps billions — of dollars necessary to get into TV and movies is chump change to CEO Tim Cook, who has over $200 billion in cash on the corporation’s balance sheet at his disposal.
对苹果的影响。
Given how early Apple is in the process, details are sketchy. It is unclear, for instance, if the company intends to structure itself like Netflix and work with outside production entities or attempt Microsoft’s ill-fated Xbox model, which entailed setting up an internal studio.
形式如何并没有爆料。
2015年09月01日 18点09分 7
level 14
lupy198011 楼主
Another big question mark is what shape Apple’s content play would take; the company has been criticized for leaving the door open for Netflix’s a la carte model to flourish by opting for a transactional business instead of the subscription VOD route that has proven to get more traction with consumers. Monthly price — if that’s even the model Apple chooses — would be key given the competitive marketplace, though it’s conceivable there wouldn’t necessarily be a price if Apple chose to go the ad-supported route, a path it has contemplated in various iterations of its Apple TV strategy.
That device, which is expected after years of languishing to get a significant upgrade at a press event Apple is hosting next week, could be central to the company’s content plans. With long-developing plans for Apple to employ a virtual-MSO strategy akin to Sling TV or Sony PlayStation Vue still in limbo as content owners drive a hard bargain, it’s possible the company is willing to take on filling the c
2015年09月01日 18点09分 8
filling the content pipeline itself to at least supplement the service. But it’s highly doubtful the programming piece would be in place by
2015年09月01日 18点09分
@lupy198011 next week, let alone any time this year.
2015年09月01日 18点09分
@lupy198011 下周可能会有大新闻,但是详细的订阅价格不一定会确定。
2015年09月01日 18点09分
level 15
苹果说,我以前买了个动画部门,现在是世界顶尖动画工作室;我以前开了个音乐商店,然后颠覆了整个音乐产业;我现在要拍电影,六大都得抖三抖![滑稽]
2015年09月01日 18点09分 9
皮克斯好像是乔布斯离职后买的[咦]
2015年09月01日 18点09分
回复 lupy198011 :你会发现苹果搞得大新闻全是乔布斯一个人的功劳。
2015年09月01日 18点09分
@lupy198011 皮克斯就是乔布斯买的
2015年09月01日 20点09分
回复 月下乌啼霜满天 :皮克斯确实是乔布斯从卢卡斯手里买的,不过那时他已经被苹果扫地出门了,跟苹果没什么关系。所以才搞皮克斯,重回苹果已经是多年后的事了。
2015年09月01日 23点09分
level 14
lupy198011 楼主
Apple has also shown it’s not averse to pivoting content strategy in the streaming music business, where the recent launch of Apple Music was clearly a response to the success subscriptions have achieved with rivals like Spotify.
Apple Music is also where the company has dipped a toe into original content production for both audio, the format of its celebrity-studded Beats 1 radio program, and video, where some chart-toppers have created music videos with Apple’s backing. Some sources say that the original content efforts could end up being an extension of that strategy.
苹果音乐balabalbalabala
2015年09月01日 18点09分 10
level 14
lupy198011 楼主
Episodic video content would be a significantly bigger outlay, though how big will be determined by whether Apple puts an emphasis on long-form scripted fare or hedges its bet with more unscripted content, where YouTube in particular has made a more modest investment betting on digital-native talent.
YouTube recently raised eyebrows by luring MTV programming chief Susanne Daniels to head its original content efforts. Regardless of what strategic direction Apple goes in on the same front, it’s a sure thing that a company as well capitalized and impeccably branded as Apple will attract top-shelf executive talent.
Cynthia Littleton contributed to this report.
管你说这么多反正油土鳖和苹果的流媒体业务天朝都不能用[咦][呼~]
2015年09月01日 18点09分 11
level 14
lupy198011 楼主
不如有钱任性收购索哥吧[滑稽][滑稽][滑稽]
2015年09月01日 18点09分 12
那倒好,一直觉得索尼在电影投资方面眼光不好,弄得现在蜘蛛侠都得找美队合体
2015年09月02日 12点09分
level 15
那么强大的平台
2015年09月01日 18点09分 13
level 14
路漫漫其修远兮,吾将上下而求索[酷]
2015年09月01日 22点09分 14
level 13
买回皮克斯吧
2015年09月01日 23点09分 15
level 15
[汗]美国的企业,真是各种领域都有产业阿
2015年09月01日 23点09分 16
level 11
上千亿的储备金有着落了
2015年09月01日 23点09分 18
level 14
哪里赚钱,哪里有你
2015年09月01日 23点09分 19
level 9
好事,
2015年09月01日 23点09分 20
level 13
六大表示胆战心惊[惊哭]
2015年09月02日 00点09分 21
吧务
level 16
[惊讶]任性
2015年09月02日 00点09分 22
level 15
直接收购六大多好[滑稽]
2015年09月02日 00点09分 23
收完,苹果7就不用出了
2015年09月02日 00点09分
level 10
毒枭太好看了
2015年09月02日 00点09分 24
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