COMMENCEMENT ADDRESS BY STEVE JOBS,CEO OF APPLE COMPUTER
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level 1
苹果公司CEO乔布斯在斯坦福大学的演讲刚刚看了,与大家分享
2005年07月24日 08点07分 1
level 1
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. My second story is about love and loss. I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating. I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together. 
2005年07月24日 08点07分 3
level 1
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish. Thank you all very much.
2005年07月24日 08点07分 5
level 1
好吧,当苹果电脑成长後,我请了一个我以为他在经营公司上很有才干的家伙来,他在头几年也确实干得不错。可是我们对未来的愿景不同,最後只好分道扬镳,董事会站在他那边,炒了我鱿鱼,公开把我请了出去。曾经是我整个成年生活重心的东西不见了,令我不知所措。有几个月,我实在不知道要干什麼好。我觉得我令企业界的前辈们失望-我把他们交给我的接力棒弄丢了。我见了创办HP的David Packard跟创办Intel的Bob Noyce,跟他们说我很抱歉把事情搞砸得很厉害了。我成了公众的非常负面示范,我甚至想要离开矽谷。但是渐渐的,我发现,我还是喜爱著我做过的事情,在苹果的日子经历的事件没有丝毫改变我爱做的事。我被否定了,可是我还是爱做那些事情,所以我决定从头来过。当时我没发现,但是现在看来,被苹果电脑开除,是我所经历过最好的事情。成功的沉重被从头来过的轻松所取代,每件事情都不那麼确定,让我自由进入这辈子最有创意的年代。接下来五年,我开了一家叫做 NeXT的公司,又开一家叫做Pixar的公司,也跟後来的老婆谈起了恋爱。Pixar接著制作了世界上第一部全电脑动画电影,玩具总动员,现在是世界上最成功的动画制作公司。然後,苹果电脑买下了NeXT,我回到了苹果,我们在NeXT发展的技术成了苹果电脑後来复兴的核心。我也有了个美妙的家庭。我很确定,如果当年苹果电脑没开除我,就不会发生这些事情。这帖药很苦口,可是我想苹果电脑这个病人需要这帖药。有时候,人生会用砖头打你的头。不要丧失信心。我确信,我爱我所做的事情,这就是这些年来让我继续走下去的唯一理由。你得找出你爱的,工作上是如此,对情人也是如此。你的工作将填满你的一大块人生,唯一获得真正满足的方法就是做你相信是伟大的工作,而唯一做伟大工作的方法是爱你所做的事。如果你还没找到这些事,继续找,别停顿。尽你全心全力,你知道你一定会找到。而且,如同任何伟大的关系,事情只会随著时间愈来愈好。所以,在你找到之前,继续找,别停顿。我的第三个故事,关於死亡。当我十七岁时,我读到一则格言,好像是「把每一天都当成生命中的最後一天,你就会轻松自在。」这对我影响深远,在过去33年里,我每天早上都会照镜子,自问:「如果今天是此生最後一日,我今天要干些什麼?」每当我连续太多天都得到一个「没事做」的答案时,我就知道我必须有所变革了。提醒自己快死了,是我在人生中下重大决定时,所用过最重要的工具。因为几乎每件事-所有外界期望、所有名誉、所有对困窘或失败的恐惧-在面对死亡时,都消失了,只有最重要的东西才会留下。提醒自己快死了,是我所知避免掉入自己有东西要失去了的陷阱里最好的方法。人生不带来,死不带去,没什麼道理不顺心而为。一年前,我被诊断出癌症。我在早上七点半作断层扫描,在胰脏清楚出现一个肿瘤,我连胰脏是什麼都不知道。医生告诉我,那几乎可以确定是一种不治之症,我大概活不到三到六个月了。医生建议我回家,好好跟亲人们聚一聚,这是医生对临终病人的标准建议。那代表你得试著在几个月内把你将来十年想跟小孩讲的话讲完。那代表你得把每件事情搞定,家人才会尽量轻松。那代表你得跟人说再见了。我整天想著那个诊断结果,那天晚上做了一次切片,从喉咙伸入一个内视镜,从胃进肠子,插了根针进胰脏,取了一些肿瘤细胞出来。我打了镇静剂,不醒人事,但是我老婆在场。她後来跟我说,当医生们用显微镜看过那些细胞後,他们都哭了,因为那是非常少见的一种胰脏癌,可以用手术治好。所以我接受了手术,康复了。这是我最接近死亡的时候,我希望那会继续是未来几十年内最接近的一次。经历此事後,我可以比之前死亡只是抽象概念时要更肯定告诉你们下面这些:没有人想死。即使那些想上天堂的人,也想活著上天堂。但是死亡是我们共有的目的地,没有人逃得过。这是注定的,因为死亡简直就是生命中最棒的发明,是生命变化的媒介,送走老人们,给新生代留下空间。现在你们是新生代,但是不久的将来,你们也会逐渐变老,被送出人生的舞台。抱歉讲得这麼戏剧化,但是这是真的。你们的时间有限,所以不要浪费时间活在别人的生活里。不要被信条所惑-盲从信条就是活在别人思考结果里。不要让别人的意见淹没了你内在的心声。最重要的,拥有跟随内心与直觉的勇气,你的内心与直觉多少已经知道你真正想要成为什麼样的人。任何其他事物都是次要的。在我年轻时,有本神奇的杂志叫做 Whole Earth Catalog,当年我们很迷这本杂志。那是一位住在离这不远的Menlo Park的Stewart Brand发行的,他把杂志办得很有诗意。那是1960年代末期,个人电脑跟桌上出版还没发明,所有内容都是打字机、剪刀跟拍立得相机做出来的。杂志内容有点像印在纸上的Google,在Google出现之前35年就有了:理想化,充满新奇工具与神奇的注记。Stewart跟他的出版团队出了好几期Whole Earth Catalog,然後出了停刊号。当时是1970年代中期,我正是你们现在这个年龄的时候。在停刊号的封底,有张早晨乡间小路的照片,那种你去爬山时会经过的乡间小路。在照片下有行小字:求知若饥,虚心若愚。那是他们亲笔写下的告别讯息,我总是以此自许。当你们毕业,展开新生活,我也以此期许你们。求知若饥,虚心若愚。非常谢谢大家。
2005年07月24日 08点07分 7
level 7
.......鉴于今晚就要上自习了,我决定这份罪还是晚点再受。。
2005年07月24日 08点07分 8
level 1
呵呵……刚开始或许会觉得惊讶,但是读起来其实蛮舒服。有一定的教育意义,希望大家喜欢
2005年07月24日 08点07分 9
level 0
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.我再说一次,你不能预先把点点滴滴串在一起;唯有未来回顾时,你才会明白那些点点滴滴是如何串在一起的。所以你得相信,你现在所体会的东西,将来多少会连接在一块。你得信任某个东西,直觉也好,命运也好,生命也好,或者业力。这种作法从来没让我失望,也让我的人生整个不同起来。
2005年07月24日 09点07分 10
level 9
dingqi ~
2006年05月07日 08点05分 11
1