cr:http://www.allkpop.com
allkpop’s Top 50 K-Pop Music Videos of 2012
5. K. Will “Please Don’t”
Label: Starship Entertainment
Release Date: October 10th, 2012
K.Will‘s music video is quite possibly one of the most-talked about music video of the year. In an interview, K.Will revealed that the twist was put in because he thought otherwise the music video would be too generic. And he was right – without the twist at the end, the music video would be a boring story of a man pining after a woman taken by his friend that has been told millions of times. However, the revelation at the end gave the music video one of the most fresh stories of the year and shot rookie model
Ahn Jae Hyun to fame. It is also one of the two big pop-culture products in 2012 that incorporated homosexuality (the other was
Reply 1997, which, coincidentally,
Seo In Guk also featured in), signaling that the overly conservative Korea was perhaps ready to start accepting the topic. Not only so, but it brought an incredible number of people to the music video who left as fans of K.Will after they realized just how great the singer’s voice was.