Top news of this week: Bush to North Korea:No iPods,plasma TVs,Segway scooters. WASHINGTON(AP)-In　a　novel　effort that targets the lifestyle of North Korea's eccentric president,the Bush administration wants to make it tougher for him to buy iPods,plasma television sets,Segway electric scooters and more. It is Washington's first-ever attempt to use trade penalties as a way to aggravatea single person.They target items believed to be favored by Kim Jong Il or presented by him　as gifts to the roughly 600 loyalist families who run North Korea's communist government. But the list of proposed U.S.penalties,obtained by The Associated Press,aims to　make Kim's swanky life harder:No more cognac, Rolex watches, cigarettes, artwork, expensive cars,Harley Davidson motorcycles,even personal watercraft such as Jet Skis. Gutierrez said penalized items were“carefully considered and carefully targeted.” Experts said the U.S.luxury sanctions would be the first ever to curtail a specifi　c category of goods not associated with military buildups or weapons designs as　wellas the first tailored for a foreign dignitary.They acknowledge that enforcing the ban on black-market trading would be difficult. “He's got folks who can move around nuclear weapons.If he tells these guys to get him a case of Scotch,they're going to pullit off,"saidJamesA.Lewis,a former State Department official who worked on arms control."Unlessit's too large to fit into the cargo hold of a commercial aircraft,it's　going to be tough to restrain him.” Practically,few American companies ship anything to North Korea. U.S. exports amounted toonly $5.8 million (euro 4.4million) last year.Nearly all of it was　 food.Although the new penalties would cover“personal digital music players,”such as iPods,Microsoft Corp.said its new“Zune”hand held player was never intended　for sales overseas.Defectors to South Korea have described Kim giving expensive gifts of cars,liquor　and Japanese-made appliances to his most faithful bureaucrats. In　response　to　North　Korea's　nuclear　test　Oct.9,the U.N. Security　Council banned military supplies and weapons shipments.It also banned sales of　luxury goods but so far has left each country to define such items.Japanin cluded　beef,caviar and fatty tuna,along with expensive cars, motorcycles, cameras and more. Many European nations are working on their lists.