米国公关组织PRSA(Public Relations Society of America)：维基百科的条目有60%错误资料


http://prsay.prsa.org/index.php/2012/04/17/measuring-the-relationship-between-wikiрedia-and-public-relations-professionals/

Results of the survey also indicate that public relations professionals have only a rudimentary understanding of Wikiрedia’s rules for editing and the protocol for contacting editors to secure factual changes.
To meet the goal of accurate Wikiрedia articles, DiStaso recommends the following in an article available through the Institute for Public Relations:
Wikiрedia rules, policies and guidelines need to be clarified to consistently reflect what public relations and corporate communications professionals should and should not do concerning the editing of entries.
Public relations and corporate communications professionals should regularly review their employers’ and/or clients’ Wikiрedia articles for accuracy and balance. Inaccurate or misleading information should be brought to the attention of Wikiрedia editors via an entry’s “Talk” page, and regular follow-up and dialogue should take place between public relations professionals and Wikiрedia editors.
If errors are found or if public relations professionals believe content needs to be added or changed, they should refer to the Wikiрedia Engagement Flowchart, available on Wikimedia Commons, for guidance on requesting edits.
“The editing of Wikiрedia by public relations and corporate communications professionals is a serious issue and one that needs to be addressed by everyone,” says DiStaso. “The status quo can’t continue. A high amount of factual errors doesn’t work for anyone, especially the public, which relies on Wikiрedia for accurate, balanced information.”
About the Public Relations Society of America (PRSA)
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.


摘自官方研究文件：
The most common error types as selected by respondents who indicated that they had
errors currently on their company or client’s Wikiрedia article were historical information
(68.5%, n=287), dates (37.7%, n=153), leadership or board information (37.4%, n=152),
financial figures (28.8%, n=117), criticisms (27.1%, n=110), spelling (21.2%, n=86), and
other (35.2%, n=143) (see Chart 1). The “other” category included errors about product
information, links, locations, general facts, and even company names.


有难度