from :www.loveyongjoon.com"The consumers hearts would be melt down at smiles of talents Miss Lee Youngae and Mr. BYJ, wouldn't they?"The GS Construction and Kyeongnam Enterprise which have exclusive contracts with famous talents, and Daerim Industry which emphasized the 'resting', a function of homes, are gettin pretty good result with TV commercials.According to the construction industry on 28, GS Zai in Yongin Jookjeon and Daerim e-Comfortable World in Shindorim-Dong, Kuro-Ku have outstanding effect due to CFs. Also the Kyeongnam Enterprise had about 200% increase in amount of orders from private sector in re-development and re-construction compared to year 2004.......Omit......The Kyeongnam Enterprise also had great improvement in brand name recognition rate recently since it contracted Mr. BYJ as it exclusive model in the end or 2004 and rate of lot sales got higher too.The Kyeongnam Enterprise, ranked in 39th place in brand recognition rate in the end of 2004, had rapid rise of its rank to the 15th place as of June 2006 as the CF by Mr. BYJ has been aired. The rate of lot sales also was high at about 92% until the year-end in the last year.An official at the Kyeongnam Enterprise told, "Recently, trend is that the rate of lot sales is generally dropping in the construction business, " and emphasized, "Only the Kyeongnam Enterprise is showing strong appearance of not getting behind in the competition to get orders in the private sector in re-development and re-construction."Regarding this, Mr. Park Sangeon, president at the UNR Consulting told, "From position of the construction companies, they will try to air the most confident place by decorating it well before they air commercial for the apartment building, " and "Only when the apartment whose commercial they are airing in TV takes an upward trend, the construction companies could set up proper lot sale prices."Reported by Kim Kyeongwon, kwkim@Copyright ㄏ Money Today