摘 要随着企业在拓展全球市场的力度日益增强、国际化进程不断深化的背景下, 由于营销环境错综复杂、市场需求纷繁多变、经济竞争激烈以及国家间文化迥异, 任何行业都面临着在市场上更大、更多的风险。从某种意义上讲, 对投资风险与投资收益的管理研究, 如何感知和预测风险与收益, 选择进入投资市场的适当战略, 以及如何在全球范围内最有效利用各种资源,抵抗风险,提高收益,以提升国际竞争力.有着十分重要的意义。投资风险与投资收益之间的关系制约着投资者的投资决策和投资行为,也影响着经济的发展与繁荣.因此在投资之前，投资者需要比较全面清晰地了解将要面对的各种风险，以及它们之间的关系。本文分别就当前热点投资项目进行投资风险与投资收益之间关系的分析,并提出了笔者自己的一些看法. 关键词: 投资风险; 投资收益; 分类; 关系

【Abstract】摘要Along with business enterprise at expand the strength of the global market to strengthen increasingly, the background that the internationalization progress continuously and deeply turn under, is complex because of the marketing environment, the market need is much more numerous and complicated to change, the economy compete vigorous and national the culture is entirely different, any professions all face at on the market larger and more risk.Speak up from a certain meaning, to the management research of the investment risk and the investment income, how the feeling knows and predicts the risk and incomes, choosing into the appropriate strategy of invest the market, and how make use of various resources most effectively within the scope of global, the holdout risk, the exaltation income, to promote the international competition ability.Have the very important meaning. The relation check and supervision that invests the of risk and the investment income wears the investment decision and the investment behaviors of the investor, the development and the prosperity that also affect the economy.Therefore before invest, the investor needs more overall to understand various risk that will face clearly, and relation between they.This text difference carries on the analysis that invests a relation for the current little bit hot investment item, and put forward some viewpoint of own writer.

【Keyword 】关键词Invest the risk; Invest the income; Classification; Relate to