下一段资料是《每日镜报》对Marta的采访。原文较长,我暂时不机翻润色。
原链接:
http://www.dailymirror.lk/Weekend_Online/the_weekend_online/Marta-Olejarz-Director-UK-BoomBit/426-279446这篇发布于2024年3月23日的采访,极大地促进了我们对于Marta本人的认识。可以说,是这里最为重要的资料。
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As the Director BoomBit (uk), Marta Olejarz brings a wealth of expertise and innovation to the dynamic landscape of mobile gaming. Her career trajectory, spanning both the music and gaming industries, exemplifies the fusion of creativity, entrepreneurship, and technological advancement. From her roots as a musician to her pivotal role in marketing some of the gaming industry's most acclaimed titles, Marta's commitment to pushing boundaries and fostering inclusivity shines through in her endeavours. With BoomBit's sights set on global expansion, Marta is spearheading efforts to penetrate emerging markets like Sri Lanka. Given the island nation's burgeoning gaming and e-sports scene, it presents a prime opportunity for industry growth. Recognizing this potential, BoomBit is actively exploring strategies to establish a presence in Sri Lanka, leveraging its expertise and innovative approach to deliver captivating gaming experiences to local audiences. In an intimate setting at Soho House in Mayfair, over a cup of freshly brewed coffee, Marta shares insights into her professional journey, the evolution of BoomBit, and the company's strategy for expanding its footprint in Sri Lanka's thriving gaming ecosystem.
【Q1】 Can you share with us in summary your personal journey; from classroom to boardroom?
【A1】 Growing up immersed in a business-centric environment, courtesy of my entrepreneurial parents, I absorbed the intricacies of the corporate world from an early age. While accompanying them to meetings and spending countless hours at their office, I honed various skills like coding and graphic design amidst a milieu of creativity. Despite this upbringing, I harboured a desire to forge my own path rather than tread in my parents' footsteps. Thus, I embarked on a journey into the realm of music, cultivating a career in the industry from my formative years. It was during this musical odyssey that I stumbled upon the intersection of music and gaming, sparking the inception of a start-up venture with a close friend. This endeavour reignited my passion for the industry, unveiling its immense potential. A chance encounter at a gaming conference led to a collaboration with the creator of Piano Tiles 2, catapulting my music into the gaming world and opening doors to unforeseen opportunities. Drawing from my experiences as a self-made marketer for my music career and later collaborating with top-tier PR and marketing firms, I gleaned invaluable insights that now inform my endeavours in the ever-evolving landscape of gaming.
【Q2】 Can you share with us in summary your professional journey; from Country Music to Mobile Game Development?
【A2】 My professional journey traces back to the tender age of seven when I first picked up a guitar and discovered my passion for music. Over the years, I diligently honed my skills, culminating in the release of my debut single, "All About Us," during my teenage years. The track swiftly ascended the ranks, securing the top spot in Germany and clinching the fourth position in Norway on the Google Play Country Music charts within its inaugural week. Accompanied by a visually captivating music video that amassed over 2.5 million views on YouTube, the song marked a significant milestone in my career. As fate would have it, my musical compositions found a new stage in the world of mobile gaming, featuring prominently in acclaimed titles like Piano Tiles 2 and Dancing Line, collectively amassing over one billion downloads and captivating an audience of eleven million users. Building on this success, my subsequent single, "I Need a Love Story," made its exclusive premiere on Taste of Country, where it enjoyed an uninterrupted reign atop their "Best Music Video of The Week" chart for over a month. The accompanying music video further garnered widespread acclaim, accumulating over 1.5 million views. From my humble beginnings as a budding country musician to my current endeavours in the realm of mobile game development, my journey embodies a fusion of artistic expression and technological innovation, with each step serving as a testament to the transformative power of passion and perseverance.
【Q3】 What inspired the transition, and how did your background in music influence your approach to gaming?
【A3】 Prompted by the triumph of integrating my music into gaming platforms, I felt compelled to delve deeper into the industry, delving into the realms of coding and game development. This newfound pursuit culminated in the conception of an innovative project: to complement my upcoming single release, "Not Heroes," with a bespoke game titled Marta Heroes Highway. Collaborating with a talented team, we embarked on the journey of game development, ensuring that the game featured a character resembling myself from the animated cartoon music video. The creative endeavour proved to be a revelation, igniting my passion for game development, and immersing me in the dynamic world of the gaming industry. What captivated me most was the marketing aspect; I relished the opportunity to devise the entire marketing strategy for both the single and game release. This hands-on involvement in crafting promotional campaigns served as a pivotal stepping stone, guiding me towards my current pursuits in the industry.
【Q4】 As a woman in a leadership role within the gaming industry, how do you perceive the current landscape for women in this predominantly male-oriented field?
【A4】 I'm witnessing a significant shift in the gaming industry's landscape, one that is increasingly inclusive and welcoming to women. It's heartening to observe a growing presence of women within the industry, particularly in leadership positions. This trend brings me immense joy 3 and optimism for the future. As women in a predominantly male-oriented field, we recognize the value we bring to the table and are dedicated to supporting one another. Despite our relatively smaller numbers, our solidarity fosters a collaborative environment where we strive to uplift and empower each other.
【Q5】 Are there initiatives or strategies that BoomBit employs to encourage diversity and inclusion within the company, particularly for women in gaming?
【A5】 At BoomBit, fostering diversity and inclusion is a top priority. We actively seek to create an environment where everyone feels valued and empowered. One of the ways we champion diversity is by ensuring that our female employees have prominent roles, with many of them serving as speakers at game conferences. Additionally, during the pandemic, we initiated virtual meetups exclusively for women within the company, providing a platform for knowledge-sharing and hosting online workshops tailored to their needs. Recognizing the invaluable contributions of our female colleagues, we consider them integral to our company's success. With a global workforce representing diverse backgrounds, we facilitate connections and foster camaraderie through visits to our various offices worldwide and the organization of inclusive events for all employees to participate in and enjoy.