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强势Google放话:OEM厂商该为Android“免费午餐”买单了 我们愉快的度过了十月初的小长假,但对于手机厂商,尤其是国产手机厂商来说,这个假期显然不太好过。 九月末,一份来自TheInformation的报告显示,Google正在强制OEM厂商在android设备上预装更多Google自家的应用,数量由目前的9款上升至20款,而且因为预装,所以用户不能自行卸载。 在经历了长时间的“散养”之后,Google最近接连不断地对android设备展开“整顿”行动,今年早些时候,Google就表达了想要减少系统碎片化的愿景,迫使OEM 厂商尽快推出搭载最新android系统的新设备。现在,android又被强制捆绑上了Google的各种移动服务,未来android的发展道路,可能就没有以往那么简单了。 android“免费”午餐不再“好吃” 当前,Google依靠android已经在移动智能系统领域占据了超过80%的市场份额,单从数量上看,这是其他操作平台所望尘莫及的。 而android的成功很大程度上源自其开源化的思想和免费的特性,在手机厂商和开发者的共同努力下,android阵营实现了对苹果iOS的逆袭。 但android强制捆绑Google应用,从Google的角度看,目的就不再单纯,其已经在凭借强势的市场份额开始卸磨杀驴,手机厂商正逐渐沦为Google手机应用的管道。 天下没有免费的午餐,某一方面讲,手机厂商对android的依赖将使他们不得不再次顺从Google制定的游戏规则,android系统已经不再“免费”了。 Google的手段能奏效吗? 依靠自给自足的发展模式,苹果打造了近乎完美的iOS生态系统,而在android生态圈,几乎每家厂商也都在试图在android之上再造一个自己的生态系统,手机厂商的“去Google化”使Google自己不得不一次又一次地对android的发展现状重视起来。 从Google对三星智能手机的界面设计提出警告,到市面上各大国际品牌旗舰手机开始接受android原生风格的虚拟按键设计,可以说,Google对android系统碎片化的治理和加强对OEM厂商的管控已取得初步成效。 但现如今拿Google应用在手机上开刀,可能执行起来就不会像以往那么顺利。首先,中国市场自Google离开之后就一直是各种Google服务的“净土”,而通过正规渠道在市场中销售的android设备也都对Google应用展开了全面的阉割。 而即使手机厂商再次“屈服”与Google按要求将20款Google应用预装齐全,那再国内的大环境下同样是“不可用”,用户还是会寻找其他第三方可用的服务途径,对Google来说并没有起到想要的效果,也就是没有意义的。 国产厂商去哪寻找下一步? 从早期的随便用,到强制性的CTS认证,再到OHA联盟模式,接着android 3.0时代开始尝试闭源化,一直到如今强制要求预装20款Google应用。Google正在不同厂商、风格各异的android设备上不断强调自己的主导地位,而目前最与之针锋相对的,无疑就是几乎把第三方android系统当作自有独占系统宣传的国产手机厂商。 无论是小米的miui还是魅族的Flyme,国产手机在占据市场越来越多份额和人气的同时,也在对android的形象“改头换面”,甚至在自家的android设备上融入了更多苹果iOS的设计元素。 至于Google此次提出的预装应用,国产厂商更是以各自不同的方式寻求Google之外的其他解决途径,替换Google在智能设备中的软件比重,这显然触及到了Google可以掌控的自身利益,而Google自己同样不会一直接受这样的局面存在下去。 而比miui或Flyme更彻底和激进的,则是研发独立的OS。行业普遍认为,三星Tizen系统就是为摆脱谷歌制约而启动的,并且这一项目在三星被Google“警告”之后获得了提速,不过由于Tizen的封闭特性,这样的速度显然还不够。另一个曾受Google打压的操作系统是来自阿里的YunOS,早在两年前就曝出过YunOS合作伙伴宏碁由于Google施压取消新品发布及上市计划的消息,然而,作为诞生于本土的操作系统YunOS显然深谙对众多中国手机厂商的“统战工作”,近两年的新版本迭代和合作品牌、产品的拓展已经能够说明问题。 除智能手机外,android生态圈也随着android Wear、android TV等产品形态的出现得到了不断的扩展,并最终完整。看似美妙的未来背后,Google手中向OEM厂商施压的砝码也再次加大。在这样的背景下,是在“android依赖症”的路上一路走下去,最终彻底沦为一家代工厂,还是选择更适合自身发展的路线,打造有独立调性的品牌——或许还未到“抉择”的关口,但绝对值得众多国产手机认真思考。
Nexus6下星期发布 来源:http://tieba.baidu.com/mo/q/checkurl?url=http%3A%2F%2Fwww.androidauthority.com%2Fnexus-6-wsj-536218%2F&urlrefer=f7dafb9aa8f6e0039f01aee80d2d28faThere have been numerous reports suggesting that the so-far-unconfirmed Nexus 6 is on its way soon, including our own exclusive report suggesting the phone will likely be unveiled alongside the Nexus 9 on either October 15th or the 16th. If you’re still skeptical, however, yet another source has chimed in with claims the Nexus 6’ arrival draws near — this time the Wall Street Journal. According to “three people familiar with the situation” speaking to the WSJ, the 5.9-inch Nexus 6 (aka Shamu) will in fact arrive this month, though they don’t clarify as to the when. Obviously our money is on the 15th or the 16th, only a week away, but we won’t deny that there is a chance this could prove to be the wrong date(s). If the phone really is coming next week, it seems pretty likely it will be through another low-key blog post as opposed to a major event, especially since no invites have gone out just yet. THE NEXUS 6*S ARRIVAL IS DRAWING NEAR, WE COULD SEE IT PERHAPS AS EARLY AS NEXT WEEK The WSJ report doesn’t say a whole lot else about the Nexus 6, other than a few quotes from folks like Ankit Jain, the CEO and founder of mobile start-up Quettra and a former executive at Google Play, who suggests that Google may want to move into the larger phone segment so it doesn’t make the same “mistake Apple made over the last few years by missing out on the demand for larger phones.” Honestly considering the Nexus line has never been about appealing to average consumers and more about providing a great tool for developers and hardcore ‘pure Android’ fans, we doubt that’s Google’s motivation. So why make a bigger Nexus 6? Unless Google simply wants to see how far it can take the big screen form factor before they reach full tablet size, we imagine they have at least a few unique features in store that will showcase how ‘pure’ Android can provide a solid phablet experience, or at least that’s the hope. There have been whispers about the possibility of a multi-screen function coming to the final release of Android L, and while there haven’t been a whole lot of solid leaks to suggest this will happen — it’d be interesting if it did. Excited for the Nexus 6 yet? Conversely, do you think Google should continue offering the current Nexus 5 alongside the monster Nexus for those interested in a smaller device?
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