forjlin forjlin
关注数: 1 粉丝数: 394 发帖数: 57,705 关注贴吧数: 6
【好文推荐】2013-07-28 Jeremy Lin not Rockets dead yet.... @史提夫23 这篇看得我直掉泪,觉得你的功力一定能精准阐译这篇原文 Jeremy Lin not Rockets dead yet: Despite obvious snubs, Linsanity proves its value By Chris Baldwin 7.28.13 | 6:04 amJeremy Lin is conspicuously missing from the Houston Rockets new season ticket promotional materials. It's James Harden on one side, a big Dwight Howard in the middle and Chandler Parsons on the other side in the ads.Lin found himself just as absent from the Howard recruiting pitch — given less respect than Patrick Beverley, a still completely unestablished NBA player.In many ways Lin's been pushed aside by the very people who spent so much time, effort and money courting him last summer. Daryl Morey gives some token talk about how he's an assistant GM now and that Lin isn't going anywhere at the Howard press conference and the patty cake Houston media buys in.As if Morey hasn't said the same thing about every single player he's ever traded. With the possible exception of Royce White.No one's really going out of their way to make Jeremy Lin feel valuable. And you know what? It doesn't really matter. Lin's never been one to let others' evaluation of his game decide his future.If he did, he'd have been out of the league when Morey and the Rockets cut him that one Christmas Eve.Instead of fretting, Lin's quietly enjoyed a productive offseason, one that gives him a great chance to confound all the haters — and no player this productive has ever had this many haters — wrong.Lin may not have been deemed worthy of the promotional flyers, but he made sure he was part of the Rockets impromptu players-only LA mini camp. He was right in those drills with Harden, Parsons, Howard, Beverley and Terrence Jones at UCLA."Last Supper in LA . . . great workouts with Rockets this week! #cabbagecarrotscelery" Lin tweeted at the end of the gym run. There are some things you can doubt about Jeremy Lin. Him being a good teammate isn't one of them.Lin's expressed excitement about the Dwight Howard move — even if it seems like all the Rockets power brokers have lost excitement in him."It's huge," Lin told the Los Angeles Times at Steve Nash's charity game. "It's really important for us. When you talk about a franchise player or a superstar, having him and James Harden — we're definitely fortunate to have two of those top tier guys." Summer of Jeremy LinLin is doing his best to be a more than effective third wheel. After being limited by rehab last offseason, Lin's been playing a lot of basketball this summer.He dropped 45 points in a glorified pick-up game against other NBA players. Of course, all anyone wanted to talk about after that was the fact he'd been dunked on by the unremarkable Drew Gordon. That's what makes the YouTube video. That's what was picked up by news outlets. Even if Gordon is 6-foot-9 and the only thing really remarkable about the play is the fact that Jeremy Lin even put himself in position to contest a dunk in a summer game.This is how it goes for Jeremy Lin.Disrespect him all you want, he'll just come back fighting. Morey almost seemed to bait Lin by not including this once franchise face in the Howard recruitment.Lin just notes it and embraces the future possibilities."I wasn't part of the recruiting process," Lin told the LA Times (he's spent much of his offseason in friendly California). "Everyone just started texting me."Does that sound bitter to you?Jeremy Lin will not pop off like Omer Asik. He will not give the Rockets any outright cause to trade him. He'll just keep putting the work in, showing up whenever his guys gather to do extra.He'll just keep getting better. Nobody knows for sure if Jeremy Lin will be jettisoned again by the Houston Rockets.But you can be certain they'll end up regretting it if they do.
2013-07-02Jeremy Lin and the Power of the Personal Brand 林… 林书豪个人品牌的力量 Guest post by: JW Dicks Become an Author If you’re a sports fan, you probably remember the tremendous impact former New York Knicks point guard Jeremy Lin made on his team last season, before suffering a season ending injury. His exciting, fast-paced, and unselfish style of play made him an instant favorite among Knicks fans and basketball fans in general. But Lin is more than just a talented athlete—he’s got business savvy as well, particularly as it relates to personal branding. Below is an excerpt from a recent articlepublished on Forbes.com, which illustrates the potential and the value of a powerful personal brand: Jeremy Lin has just made the news again, as he leaves New York for Houston. Personally, as a New Yorker, I am terribly saddened, because he is not only a compelling player, who set a great tone for the Knicks…but he is also a savvy professional, who has pulled some interesting moves off the court, as well as on it. It’s Linsane, certainly. But brilliant. And he has some branding lessons to share with us all. In fact, Jeremy Lin has taken personal branding to the next level – by trade marking his personal brand of mass hysteria – “Linsanity.” And, interestingly, almost everyone — whether they follow basketball or not — knows what Linsanity means: teamwork, excellence, performance, intelligence, hope, inspiration. Few mortals, of course, could think about trademarking their names (“John Smithism” just wouldn’t work, nor would “Mary Jonesian”…) But sports figures have been protecting their worth through trademarks for a long time. In the case of Linsanity, we see a millennial making the best of all worlds in his own branding efforts (with the help of countless sports writers, fans, agents, and lawyers, I am sure). And it’s a good thing he did, because as he moves from New York to Houston, Linsanity moves with him. So what does this mean to you? Very few of us have the national visibility of a star basketball player. But the lesson remains, the same, albeit on a smaller scale:a personal brand that sets you apart from your competitors is worth a tremendous amount of money.In the cases of athletes like LeBron James, Dale Earnhardt Jr., and now, he hopes, Jeremy Lin, a personal brand can translate into millions of dollars in endorsement deals. Meanwhile, internationally recognized brands like Apple, Nike, and Coca Cola spend huge sums of money creating and reinforcing their brand in order to maintain their strong positioning in the marketplace. You can do exactly the same thing in your market. But often we hold back because we don’t think our name, or what we do is valuable enough to give it importance. Naturally, the real truth is that it is what you make it. By creating a personal brand that differentiates you and your business from your competition, you effectively create your own category in your field. There may be others in your field or work just as there are other basketball players but non as well know or liked in New York as Jeremy Lin was while he was there. When you are THE recognized expert in your line of work, you have the ability to command premium rates and get the attention you deserve but it is up to you to capitalize on it just as Lin did. Jeremy Lin and a plethora of other star athletes have clearly recognized the value of a powerful personal brand. Have you? 看起来还不错的文, 刚在推上看到,日期不详, 求翻译。
首页 12 13 14 15 16 17 下一页