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北京环球影城与TC合作举办2022年季节性活动 Universal Beijing Resort Partners With 10cent For Feature 2022 Seasonal Event 10cent Interactive Leisure Group (IGE) and Universal Parks & Resorts introduced that the 2 firms have signed a long-term partnership for the upcoming Universal Beijing Resort. 10cent-related esports titles, Honor of Kings, Peacekeeper Elite, QQ Velocity, in addition to a number of of its sport titles will probably be featured on the resort’s 2022 seasonal occasion. As well as, primarily based on the long-term partnership, the 2 will proceed to pick extra of 10cent’s IPs for seasonal actions. It’s not clear if the occasion will function esports competitions or simply characters from esports titles. The start of the partnership may return to the 2020 Tencent Esports Annual World Summit in Hainan, as executives from Universal Beijing Resorts attended the summit and gave a speech on stage. The aim is “to discover new experiences and enterprise fashions by the idea of ‘sport IPs + theme parks’ with the weather of Chinese language cultural IP and esports,” Tencent mentioned on the announcement. “10cent IGE has been boosting the worldwide esports trade,” Ma, 10cent senior vice chairman mentioned. “Video games and esports aren’t solely a vibrant digital tradition trade, but in addition an essential crystallization of recent know-how and tradition.” The Universal Beijing Resort is China’s first Universal theme park, and will officially open later this year.
环球影城的新主题公园没有超级任天堂世界 Universal is building a brand new theme park in China that will compete with Disney’s latest Chinese venture, Shanghai Disneyland. Universal Studios Beijing will open in May 2021 and bring some of the most cutting edge technology into the world of theme parks. But one of the most anticipated lands to ever be built for a theme park, Super Nintendo World, is noticeably absent from this brand new park. Why? Let’s talk about it. Super Nintendo World is being constructed across all Universal resorts EXCEPT for Universal’s newest theme park, Universal Beijing. The first iteration of Super Nintendo World will have its Grand Opening at Universal Studios Japan on February 4, 2021. So, if Super Nintendo World is planned for almost every Universal theme park, why is Beijing left out? Well, it most likely has to do with the laws concerning video games in China. Because of the laws on video game consoles and games in China, the popularity of the Mario characters may not be as recognizable to Chinese guests who will be visiting the theme park. Nintendo was only able to begin selling the Nintendo Switch in China last December– and they only sold one officially licensed game. While this is only our speculation, it could be that due to the absence of Nintendo in China, Universal felt like the brand was not recognizable for the theme park and therefore it wouldn’t be as popular with that park’s main audience. Brands that Universal does include at Universal Beijing Resort are Harry Potter, Kung Fu Panda, How to Train Your Dragon, Jurassic Park, and Transformers. Recently, Universal gave fans a behind-the-scenes look at a brand new flying Toothless puppet from How to Train Your Dragon. You can see photos and read more about that here. Universal is also developing a brand new attraction with Steven Spielberg for Universal Beijing and we cannot wait to see what they have in store for us! It will be called, Lights Camera, Action! Without the inclusion of Super Nintendo World, Universal has had to innovate to create unique lands to help anchor Universal Beijing Resort. The park will include a section dedicated to Dreamwork’s Kung-Fu Panda movies, and well as Transformers Metrobase- A completely original land based on the popular Transformers IP.
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